Tuesday, May 19, 2009

Anchor text is the text

Anchor text is the text on the page that if clicked will take us to another place, can be a particular location on the same page, can be another page on the same website, or a page on another website. In general, the form of any posts anchor text blue and underlined. If we movement mouse through the text, the cursor will change shape. If you click on will lead us to another location. Its sophisticated technology development with the website, the text blue and underlined is not a criterion because there are more techniques that can control the appearance.

SEO techniques in the use of keywords as the anchor text must ruling. It's important that the anchor text is the use enables us to get two benefits at once from the keywords that we select. When a search engine crawler to read the anchor text on the page, he will detect that the text contains links. Thats Link an indication to search engines about the content of the page in the direction and its relevance to the page where the anchor text is located. So if we use the keyword in the anchor text, we will get two benefits for ranking keyword page where the anchor text is located, and a page for keyword ranking goals.

Of course there are exceptions from the concept. In SEO there are always exceptions. Use keywords in the anchor text over it can cause the search engine ranking reduce our website, or even completely block the website from our search results as a whole. Optimization excessive if we repeatedly use keyword anchor text with the same, without any variation.

Technique that is often used when we select the keyword which consists of two words, then we use each word in a different anchor text alone, and be carried out repeatedly, with the aim that the search engine provides a high ranking for these keywords . With visitors, this usually looks so awkward. Although there was a lot of success stories using seo techniques like this, for at this time should be avoided, because the search engine algorithms have the ability to detect things like this.

Practice is the most appropriate place with the anchor text using keywords, in the paragraphs that have relevant content. In this case, the value of the anchor text as important as the text on the paragraph in the surrounding areas. Note also that the page or website that in the direction must also be relevant, wherever possible keywords used in anchor text in the page goals. Thus, overall the three components can be mutually supportive. Although technically this is held as SEO is the most appropriate approach, unless remain the same, the use may be excessive, there would be a boomerang.

Example implementation of SEO techniques can views on this blog. Generally, the words that appear on the blog page will have anchor text that contains keywords, which go to another page of relevant content and title keywords.Its placement can be in the form of contextual reference in the sentence, and the list-a list, any posts, for example a list of most popular, or a list of words that most on the comment. The contents of the list-the list has a link to another page that the content is relevant. Another thing that can be used is to prepare sitemap. Sitemap is a general list of the title page is achor text, click on the if will bring to the title page listed there. From an SEO, sitemap on there location advantage.

In conclusion, although the anchor text and keywords appear as something completely different, in fact they have a very close relationship, especially if viewed from the synergies in both our website ranking up.

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